Search engine optimization that makes traffic

Top 10 tips how to implement search engine optimization

1 Make sure your site can be seen and read by the search engines with search engine optimization analysis
2 Add Google Analytics (http://www.google.com/analytics) and Register for Google Webmaster Central (http://www.google.com/webmasters)
 

3 Use analytics to look at how people find your website – particularly search terms they use and whether they convert to customers

4 Consider how your customers describe your products and services (Useful tool: https://adwords.google.com/select/KeywordToolExternal)

5 Have one page on your site for each distinct kind of search phrase you want to target

6 Write text in your customers' language – use the words they search for

7 The URL, page title and page heading are very important to search engines. Make sure these contain your keywords in natural ways

8 Learn search engine optimization and be interesting and real, and bring your offline USPs into your website in the form of great content (e.g. unique data, competitions)

9 You need links from other sites to rank well – for SMEs in particular, network with relevant people online.

10 Do some research online – there are great resources to teach you more.

"You lose a lot of control over your branding and the search engine optimization that you can do. "We always recommend that business websites use their own name rather than dot-someone else's name." Web marketing search engine optimization is king.